Optimized for Unique Program Challenges: Why There is No "One Size Fits All" Paid Search Optimization Plan

often think there is one simple equation for making paid search advertising programs work.

Small clients: need to think about budget all of the time. Lowest CPC. Highest gain. More awareness?

Larger clients: Can afford slightly higher CPCs to get volume at efficient costs.

Geotargeted - need more localization?

B2B

etc