WHY INBOUND?

A website cannot be successful if it lacks three things:

1. Purpose
2. Usability
3. Traffic

Without purpose, your website doesn't have goals to strive towards.

Without usability, your website cannot facilitate successful experiences or desired results.

Without traffic, your website is a ghost town. 

Inbound marketing exists not only to help websites meet all three of these needs, but to meet these needs in new, interesting, efficient, and sustainable ways based on your brand's goals. It doesn't just bring people into the site, it brings the right people to your site at the right time. It builds content that your audience wants to read or engage with. It sets your brand up for maximum user impact across channels. It encourages sharing, conversation and action.
Most of all, inbound marketing helps your brand become successful online.