Weekend Inbound Marketing Links: November 11, 2012

With winter bearing down on many of us, days getting shorter, and holiday music already blaring, what better way to escape the doldrums than by perusing some enlightening and educations inbound links? Let's get started!

IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending

Online ad spending is growing, and search is number one. Shocking, indeed.

On Social Media, Authenticity Always Wins

Why your personality should shine in social media, even for business.

20 Ways to Increase Your Facebook Likes and Engagement

With Facebook ad spend growing and targeting capabilities become more powerful, these 20 tips may help you generate better results.

7 Companies That Totally 'Get' Their Buyer Personas

I love buyer personas, or really building a persona for anyone you are marketing to. This article shows some stellar examples of how companies can use these characters to improve their messaging, user experience, and brand strategies.

How to optimise products for Google Shopping and Product Listing Ads

Any company with products that can be sold online should heed this advice for how to improve product listings in Google. 

Google Product Listing ads deliver higher CTR than search ads

And why would you want to optimize for product listings? Well, looky here.

New Study Reveals: Content is King… Not Social Media

Too many companies launch social media and just...talk. Building valuable, interesting content is still the most effective form of social media. If you build it, they will come.

14 Tips To Source and Create Great Content For Social Media

But how do you build great content? Check out these tips.

Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV

Are you neglecting second screen experience in your marketing? Are you avoiding building that mobile-friendly website? You might want to reconsider.